Flagship Tool
Multi-Platform P&L Simulator
Add your revenue streams, pick a filing status, and watch gross revenue turn into actual take-home. Platform fees, self-employment tax, and federal + state income tax all show up as line items — nothing hidden in a single “effective rate.”
Revenue streams
Range $1.50–$12.00 · mid $4.00
Platform keeps 45%. Creator keeps 55% of ad revenue. RPM varies 5–8x by niche (finance/tech high, gaming low).
Platform keeps 8%. Platform fee 8–12% depending on tier. Payment processing adds ~3–5% on top.
Tax & expenses
E.g. 0 (TX/FL), 0.05 (avg), 0.093 (CA top).
Software, gear, editor, home office, etc.
Waterfall · annual
Methodology
How the P&L simulator works
Creator income doesn’t flow through a W-2 and it doesn’t arrive net of tax. The gap between gross revenue and what actually lands in your bank account is where most creators get surprised — especially in the first year going full-time. This simulator runs the full waterfall.
- 01
Start with gross revenue across every platform
Add as many revenue streams as you have. For ad-based platforms (YouTube, TikTok, podcast host-read), enter monthly views and the RPM/CPM you see. For fixed-recurring income (Patreon, Substack, merch), enter the monthly gross directly. The simulator stacks all streams and tracks them as one annual total.
- 02
Subtract the platform fee
Each platform takes a different cut: YouTube 45%, Twitch 50%, TikTok 50% of Creator Rewards, Patreon ~8%, Substack ~10% plus payment processing. The simulator subtracts each platform’s share before anything else, producing “creator gross” — the number that actually appears on your 1099.
- 03
Subtract your business expenses
Software subscriptions, gear, editor fees, home-office costs, subcontractors — all legitimate deductions before SE tax is calculated. Enter your monthly total; the simulator annualizes it and subtracts it from creator gross to get net business income.
- 04
Apply self-employment tax
SE tax is 15.3% on 92.35% of net business income, with the Social Security portion capped at the 2025 wage base of $176,100. The additional 0.9% Medicare surtax kicks in above $200,000 single filer. Half of the SE tax is deductible against the federal income tax calculation, which the simulator handles automatically.
- 05
Apply federal income tax
Uses the 2025 IRS brackets for your filing status (single, married-joint, head-of-household), with the standard deduction applied. The bracket math is progressive — you only pay the higher rate on the dollars above each threshold, not on your whole income.
- 06
Apply state income tax
Entered as a flat rate (0% for Texas/Florida/etc., ~5% for typical states, up to 9.3% for the California top bracket). Applied to net business income minus the federal standard deduction as an approximation. For precise state math, use a state-specific tool.
- 07
The S-corp check
Above ~$40,000 net income, the simulator estimates how much SE tax an S-corp election could save. The model assumes a reasonable salary of ~40% of net (capped at $80,000), with the remainder as distributions that escape SE tax. It flags whether the savings clear an estimated $2,500/year in incorporation costs. Not advice — talk to a CPA before electing.
FAQ
Frequently asked questions
- How is self-employment tax actually calculated?
Self-employment tax is 15.3% of 92.35% of your net earnings — 12.4% goes to Social Security and 2.9% to Medicare. The Social Security portion is capped at the annual wage base ($176,100 for 2025), so once your net SE income crosses that threshold, only the 2.9% Medicare piece continues. An additional 0.9% Medicare surtax applies to income above $200,000 single / $250,000 joint. Half of your total SE tax is deductible before federal income tax is calculated, which the simulator accounts for.
- Why is the platform cut so much bigger on YouTube than Patreon?
YouTube monetizes through ad inventory and runs the entire sales operation: they find advertisers, negotiate CPMs, handle brand-safety, and serve the ads. That warrants a 45% cut of gross ad revenue. Patreon and Substack are closer to pure payment rails — the creator brought the audience and does the fulfillment, so the platforms take 8–10% plus payment processing (~3%). It's a different kind of business arrangement, and the numbers reflect that.
- When does an S-corp election actually pay off?
Rule of thumb: when your net creator income exceeds roughly $40,000/year and you're comfortable with the administrative overhead. An S-corp lets you split income between a 'reasonable salary' (subject to SE tax) and distributions (not subject to SE tax), which can meaningfully cut the SE tax bill. But you have to pay yourself through payroll, file a separate 1120-S return, maintain bookkeeping, and survive an IRS 'reasonable salary' test. The calculator's S-corp check is a threshold signal — talk to a CPA before actually filing the election.
- Does the calculator include state income tax?
Yes, as a single flat rate you enter. The simulator applies that rate to your net income minus the federal standard deduction. This is a simplification — most states have their own brackets, their own deductions, and their own rules on SE income — but the flat-rate approximation is typically within a few percent of the actual state bill. For precise state math, export your numbers to a state-specific tax tool or a CPA.
- What if I earn on platforms not in the dropdown?
Use the 'By monthly gross' override on any platform. Pick a platform with a similar revenue-share structure (Patreon for direct creator payments, YouTube for ad-based, podcast for host-read sponsorships), then enter your monthly gross directly. The platform fee will apply; the tax math afterward is identical regardless of the revenue source.
- How accurate are these tax brackets?
The calculator uses the official 2025 IRS federal brackets and standard deductions. Tax brackets are adjusted annually for inflation; when the site updates (usually once per year, early in the new tax year), the brackets shift with them. The calculator models ordinary income only — it doesn't account for long-term capital gains, qualified dividends, retirement contributions, HSA contributions, or QBI deductions, any of which can meaningfully reduce the federal bill.